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Jay Z Just Launched His Streaming Service Tidal With Every Musician Ever

If you like your morning coffee with a side of near-absurd puffery then you’re in luck, because Jay Z just launched his new high quality streaming service ‘Tidal’ alongside, oh, just every musician ever, really, and described it in the kind of hyperbolic prose that even Oprah would probably call “a bit much”.

Beyonce, Madonna, Kanye, Rihanna, Nicki Minaj, Chris Martin, Daft Punk, Jack White, Arcade Fire, Deadmau5 and Calvin Harris all joined Jay Z for the launch of a super important NASA space mission to save mankind Tidal on Monday. Here they all are looking ridiculously serious:

In another official video heralding the expensive yet supposedly superior quality music streaming site, Jay Z and Friends throw around such modest, humble descriptions of Tidal as “the beginning of a new world” and about “bringing humanity back to being artists” (?).

Tidal is available now in Australia for $26 a month after a free 30 day trial.

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