PREMIERE: Alae Deliver Stunning Indie Pop With ‘Hit Me Where It Hurts’

New Zealand’s Alae have been working away at their craft for a while now, but it sounds like they’ve come into their own with the groovy and twisted indie pop banger ‘Hit Me Where It Hurts’.

The song bounces powerfully along the whole way through, but its lyrics are pretty bloody devastating and will completely reach your core with their vulnerability and honesty.

“We can’t wait to get this never before heard side of Alae out to the people, this song’s been in the pipeline for a few months now and we’re fizzing to release it,” said vocalist Alex Farrel-Davey.

“It’s packed full of the same emotional sincerity as usual but with a new pop consciousness that’ll make you want to listen again and again – and again.”

The band have also dropped a mindbending video for the song, which is actually a pastiche of clips made by five different directors. The concept is interesting – each director gave their vision for the song’s visual, without knowing what the others were doing. The result is a beautiful, emotional rollercoaster that really drives the song’s message home – heartbreak is truly universal.

‘Hit Me Where It Hurts’ is taken from the band’s forthcoming EP which is coming early next year.

Watch the stunning video below.


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