A new heavy music festival is set to launch in Australia, with a new website appearing today announcing the arrival of Unify, a “heavy music gathering” associated with local Australian heavy music label UNFD.
Other than the Unify name, a mailing list and an accompanying hashtag, #unifygathering, nothing else is known about the mystery event. The website artwork features some treetop silhouettes so it’s possible we’re looking at a parkland or rural location.
Presumably the festival lineup will feature UNFD artists, but it is unknown presently if it will be an all Australian event or include a mix of international and locals acts.
Just this week, UNFD announced a partnership with US based label Rise Records which will see UNFD expanding their operations into the North American market. It is not known whether Rise Records or its artists have any affiliation with the Unify event.
The deal will see works by UNFD’s Australian artists being released in the States via Rise. This includes new albums by Northlane and Hand Of Mercy, and back catalogue records by Deez Nuts, Dream On Dreamer and many more.
We’re already seeing the #unifygathering hashtag gathering steam, so it shouldn’t be too long before we start to see some more details about the event. Music Feeds has reached out to UNFD for further comment about the mystery gathering. Stay tuned for more details as they develop.
UPDATE 12/09/14 1.30pm: As we suspected, the #unifygathering hashtag is making its way across social media channels, including the pages of some premiere Australian acts. Sydney UNFD act Hellions and their drummer Anthony Caruso have been spruiking the hashtag. As has Earth Caller‘s Josh Collard. Interestingly the defunct Perth outfit Break Even are also riding the #unifygathering bandwagon.
Whether this means a lineup slot is on the cards for any of these outfits or that they’re simply buzzed about the event, we’re not sure yet.
UPDATE 12/09/14 4.05pm: And there’s more. Melbourne outfit Storm The Sky have joined the party. See below.
— Hand Of Mercy (@Handofmercy) September 12, 2014
— Break Even (@breakevenAUS) September 12, 2014
— Storm The Sky (@stormthesky) September 12, 2014