The Super Bowl is one of, if not the biggest sporting event in America, but one its biggest draws is the steady stream of incredible and hilarious advertisements that feature in the game’s commercial breaks each year.
With millions across the US and around the world watching or streaming the game, companies typically bring their A-Game, and this year spawned an absolutely incredible ad composed of Christopher Walken reciting *NSYNC lyrics with an intensity best fitting one of his many movie characters.
The commercial is for an antioxidant-infused beverage brand called ‘Bai’, and so naturally Walken speaks lyrics from NSYNC’s ‘Bye Bye Bye’ as he sits on a couch in front of a fireplace next to former NSYNC member Justin Timberlake (who doesn’t even say a word by the way).
Pitchfork reports that JT is the “chief flavour officer” and an investor in the company, but that really doesn’t detract from such a bizarrely awesome performance by Walken.
Watch: Bai 2017 Big Game Ad