Eminem has shared the music video for ‘Higher’, featuring cameos from the UFC’s Dana White and ESPN journalist Michael Eaves.
The video was premiered via ESPN’s pre-show entertainment ahead of the Conor McGregor vs. Dustin Poirier — which is going down right now. ‘Higher’ had already been used as the promo for the fight too.
Eminem plays a fighter of sorts in the new video, performing in the ring. Michael Eaves drops into the video for a mock interview with Dana White and Eminem.
Eaves makes comparison between the UFC sport and mental health saying, “It’s one thing to conquer your competition, it’s another to conquer your demons.”
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” says ESPN music director Kevin Wilson on the video.
“To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Watch the video below.