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Rdio Enters The Oz Music Streaming Market

Written by Kiel Egging on January 13, 2012

The battle for Australia’s supreme music streaming service has a new competitor – US based ad-free music service Rdio. Australians can now get a free seven-day trial of music streaming subscription service by visiting its offical website.

If you like what you see/hear, you can get unlimited access to Rdio for $20.99 a month through iPads.

Net-only subscriptions cost $8.90 and there is a $12.90 fee for unlimited access through Rdio’s mobile and web applications.

The Music Network has reported that Rdio will eventually hire a local brand marketing/PR manager and a country manager to handle its Australian operations.

Australia is Rdio’s fourth market behind Brazil, the US and Canada.  More than 10 million tunes are available via the service in the North American countries.  There are also plans to roll-out Rdio in Germany later this year.

Interestingly, this morning Facebook announced its ‘listen with friends’ function, which will allow you to see what music your friends are listening to and ‘listen to the song’ with them. It’s being rolled out through everyone’s profiles, and currently it looks only to be useful to US and overseas users, as it will link in to services like Spotifty. The announcement of Rdio in Australia today could mean we will get an opportunity to use this functionality as well.

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