Jay Z’s new streaming service Tidal is having a hard time right now and it looks like one of its biggest public supporters has jumped ship, now that Kanye West has deleted all references to the company from his Twitter feed.
Kanye played a very prominent role in that bizarre Tidal press conference video and had previously written several tweets praising the service. Those are now all gone, including one that said, “Together, we can turn the tide and make music history. Start by turning your profile picture blue #TIDALforALL”.
Not only that, but Kanye’s also swapped over his Twitter profile picture from the blue Tidal logo he implored everyone to adopt, back to a picture of his My Beautiful Dark Twisted Fantasy artwork.
Since Tidal’s launch, some of the artists connected to it, including Jay Z, Beyonce and Rihanna have chosen to debut new material exclusively on the service. Kanye’s removal of all Tidal references could signal the rapper won’t release his anticipated new album, So Help Me God, via the controversial new company.
In his recent feature in Paper Mag, Kanye West defended his fellow artists associated with Tidal, hilariously denying claims that they are linked to the illuminati. “Not celebrities that gave their life to music and who are pinpointed as decoys for people who really run the world. I’m tired of people pinpointing musicians as the Illuminati,” West said.
“That’s ridiculous. We don’t run anything; we’re celebrities. We’re the face of brands. We have to compromise what we say in lyrics so we don’t lose money on a contract.”
This week it was reported that Tidal has already run into a series of issues, their most pressing being that people just aren’t buying it. The Tidal iPhone app is now out of the top 700 on the US downloads chart, all while Tidal’s main rivals, Pandora and Spotify, continue to grow.
Jay Z, Jack White and some other big-name artists also reportedly began calling Tidal users this week to personally thank them for using the service. It now looks like Kanye won’t be joining them.