You can usually leave it to a car company to totally sap all the soul out of such a thing but, despite using the ultra-corporate tag line of ‘Beck says ‘Hello Again’ To David Bowie‘s Sound & Vision’, this is actually pretty awesome. As part of Lincoln’s neo-nostalgic Hello Again campaign, Beck belted out a reimagined version of the track with the help of a 167-strong Orchestra on a 360º stage that engulfed the audience.
The concept was the brain child of celebrated director Chris Milk, who aimed to create an environment where those watching on surrounded the musicians and yet were surrounded by the music itself. Though Beck was centre-stage, there was plenty more reason to get excited. David Campbell, Beck’s father, conducted the horde, which was comprised of the Dap-Kings, members of the USC marching band, a CalArts gamelan ensemble, a Peruvian charango group, Fred Martin’s choir from Colorado, L.A.’s Millennium Choir, nine guitarists, and a Theremin player.
Billboard were of course on location and described what seems quite the spectacle:
“The outside of the soundstage was remodeled as Al’s Record Shop, a hip, old-school record store with LPs in the window by Television, Can, Fela Kuti, Alton Ellis and others plus 45s from Nirvana, Unrest, the Germs, Big Boys and other punk acts.”
The video was shot as part of Lincoln’s new marketing campaign aiming to show the benefits of re-inventing the classics, eg their brand of vehicle, as the classic Lincoln Motors continues the roll out of their latest MKZ range.
Watch: Beck Performs Bowie’s ‘Sound & Vision’ With 167-Piece Orchestra