NewsWritten by Emmy Mack on July 8, 2017
Muse have reached peak Muse, unleashing what they’re calling the world’s first artificial intelligence-generated lyric video for their latest dystopian rock anthem ‘Dig Down’.
Their boundary-pushing band have teamed up with tech development agency Branger Briz to create a constantly-evolving lyric video for the track, mashing up clips of high-profile personalities reciting the song’s lyrics.
The video will apparently “regenerate” every day for a month.
“Using the latest in machine learning capabilities the AI tool has been tasked with scraping hundreds of hours of footage searching for occurrences of words from the ‘Dig Down’ lyrics and produces a library of video clips,” Matt Bellamy & co say in a statement (via NME).
“The clips are then pieced together using timed information from the original song to create a lyric video where each lyric is voiced by a different person. The process will be repeated every day – check back tomorrow to see the updated video.”
While Branger Briz add: “AI is so often deployed in a very invisible way, so it was exciting to collaborate on a project with the band that brings it to the fore. We think it’s important to have public discourse about the promise and perils of these emerging and incredibly influential technologies and it’s great to work with Muse to instigate those conversations.”
Sadly, the clip isn’t embeddable so you’ll have to have a gander at it here.
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