Premiered at the 2017 MTV Video Music Awards (VMAs) in California today, the video (below) features Swift in a number of personas, including a zombie, a snake charmer and a bank robber. She also features as different versions of herself from throughout the years, including the time she was interrupted by Kanye West at the 2009 VMAs.
Even prior to its release, the video was accused of copying from Beyoncé’s music video for ‘Formation’.
Reputation is set for release on 10th November. Watch the video for ‘Look What You Made Me Do’, below.