Kanye West and Yeezy Apparel have been sued by tech company MyChannel for an alleged violation of contract. They say that the rapper took advantage of them to bolster revenue and launch his Sunday Service brand, while failing to adequately compensate the Black-owned tech company.
As TMZ reports, the company’s attorneys Ben Meiselas and Michael Popok say that while West hired MyChannel to work for six months to maximise Yeezy Apparel revenue back in 2018, the company were never paid for the estimated $7 million in work they did.
They also say that while West promised a $10 million investment in the company – prompting them at Yeezy’s urging to relocate their headquarters first from Pennsylvania to California and then again to Illinois – he abandoned the partnership once the six-month period was up. MyChannel say that after the partnership dissolved, West and his team copied their confidential video commerce technology to boost Sunday Service merchandise sales.
The suit alleges that West never actually intended to deliver on what he promised, suggesting he partnered with MyChannel solely to steal their technology and increase revenue for his enterprises.
Pitchfork reports that MyChannel is accusing West and Yeezy Apparel of “breaching an oral partnership agreement, preventing MyChannel from earning millions, encouraging the company to invest millions, withholding a promised $10 million investing, and violating MyChannel’s non-disclosure agreement by copying their video e-commerce technology.” The company is reportedly seeking $20 million USD in damages.
