Sydney producers Sheph.ART and Barry Saleh have unveiled their latest effort, channeling the likes of J.Cole, Kanye West, and The Weeknd to produce the smooth hip hop track, ‘Action’. Out now, ‘Action’ is the latest entry in the pair’s respective bodies of work.
Past credits include production for the likes of A.Girl, Youngn Lipz, and Pistol Pete, and more than ten million streams for their combined outputs. ‘Action’ continues Sheph.ART and Barry Saleh’s preference for pairing smooth melodies with crisp beats, allowing the intricacies of the track to unfold throughout its two-and-a-half minute runtime.
Sheph.ART & Barry Saleh – ‘Action’
Despite years of accolades and impressive credits, ‘Action’ is founded on the notion that its creators haven’t been taken seriously as artists. The track serves as an aural representation of the desire, motivation, and hustle involved in curating a successful musical career. As Sheph.ART explained, the track is aimed at those who have doubted his “musical, creative, and business abilities” over the years.
“[They’re] always being nowhere to be found when crunch time was imminent and now would like a seat at the table to bear the fruits of my labor,” he said in a statement. “I specifically made the production as gritty as possible without losing its melodic essence in order to take the listener through an emotional rollercoaster to feel the hunger that I felt going through the motions of being able to get to where I am today and looking to go forward from here.”
Sheph.ART continued, “The inspiration of the lyrics came from being turned down by someone who showcased believing in my vision and abilities. This made me realise that there are so many artists just like myself who go through the pain of rejection and I would like to be the voice on their behalf to showcase that their hustle for their growth does not go unnoticed.”
‘Action’ aims to cement Sheph.ART and Barry Saleh as frontrunners of the Australian hip-hop scene. It’s the first of many upcoming releases from the pair.