“I’m Allergic To Boredom”: Shaggy On The Art Of Doing Things That People Won’t Expect

Shaggy (real name Orville Burrell) could be the most enduringly important artist to emerge from the ’90s – his reggae-fusion now a global movement and spawning yet other dancehall hybrids.

The Kingston, Jamaica deejay/MC/singer – who, having relocated to New York in his teens, served as a US Marine in the Gulf War – broke out nearly three decades ago with 1993’s dancehall cover of the Folkes Brothers’ ska staple ‘Oh Carolina’. Two years on, he crossed over internationally with Boombastic, which, aside from entailing that popular title-track, won the Grammy for Best Reggae Album. However, Shaggy became a superstar in 2000 following his fifth album, Hot Shot, home to the hits ‘It Wasn’t Me’, ‘Angel’ and ‘Luv Me, Luv Me’ (originally cut as a duet with Janet Jackson for the How Stella Got Her Groove Back soundtrack). He’ll commemorate the LP’s 20th anniversary.

Shaggy has defied reductive mainstream media perceptions of him as a fluke or novelty act. Indeed, he’s released some of his most credible music in the 2010s. Shaggy connected with dub legends Sly & Robbie for 2013’s Out Of Many, One Music, describing it as “a pure, all-reggae album”. In 2018, he and the former Police frontman Sting aired the Caribbean-inspired 44/876 – which entered the UK Top 10 and landed him another Grammy (last month Shaggy appeared at his friend’s Rainforest Fund 30th Anniversary Concert, We’ll Be Together, in NY). In 2019, Shaggy presented Wah Gwaan?! (“what’s goin’ on?”). This time, he delved into personal topics, ruminating on a difficult relationship with his mother (and parenting) on ‘Wrong Room’.

Shaggy continues to vibe with contemporary urban, dance and pop figures, from Major Lazer to Kylie Minogue. Recently, Shaggy inadvertently caused online drama in revealing that he declined an opportunity to contribute to Rihanna’s upcoming dancehall album, reported to have had input from a who’s who of the scene. Characteristically gracious and open, Shaggy told the UK tabloid Daily Star that the Barbadian phenom’s team “approached” him to submit ideas – but he works differently. “There’s a lot of great people involved but for me I didn’t need to audition to be on the record, I’ll leave that to younger guys.” Poor Shaggy raised the ire of Rihanna’s Navy and was even a talk show topic. (The details were later disputed by an anonymous representative.)

Curiously, speaking to Music Feeds in the same timeframe, Shaggy cites schedules as the issue – while expressing his own enthusiasm for what should be a classic RiRi album. He also talks of being an early Cardi B champion and bonding with his oldest offspring, Richard Burrell, better known as the Florida cloud rapper Robb Bank$.

Shaggy has a formidable reputation as a live performer, impressing the late James Brown himself. In fact, he went viral when booked for 2017’s Glastonbury. Last in Australia five years back, Shaggy is finally returning for a co-headlining tour with Sean Paul of ‘Get Busy’ fame, hitting the Gold Coast’s sold-out One Love Festival and national side-shows – band in tow.

Music Feeds: You have a great relationship with Australia because you’ve recorded with Merril Bainbridge and Kylie Minogue.

Shaggy: Well, if we wanna go a little further, we got Faydee also, with [‘Habibi] (I Need Your Love)’, who’s also Australian. So, you know what, I’ve had a great relationship – you’re absolutely right. It’s one of the places that I’ve always had a really good reception every time we’ve gone. I remember doing the Rumba festivals. I remember doing a couple of these [Raggamuffin] festivals over the years. And I remember actually coming and doing my own solo tours in Australia. It’s always been great; always been good. I wish we’d come back a little bit more often, but I think it’s just how far it is that makes it really difficult and expensive at times. But it’s cool to be coming back in a setting like this; where it’s cool with me and Sean [Paul] and the gang.

MF: Of course, Sean blew up after you. What kind of relationship have you cultivated over the years – because I’m sure your paths are always crossing?

S: I mean, hey, we cool. We both live in Jamaica and we don’t live very far from each other. We have a very cordial relationship, him and I. I’m not gonna say that we hang out and make music together, but there’s times that he might call me… I called him on the birth of his son and had a conversation. He might call me… I remember I did an interview on [the US morning radio show] The Breakfast Club and it got really personal about a bunch of stuff and he kinda called me on that. It was like, “Yo, dude, I watched that – it was mad deep” and stuff like that.

Yeah, we do correspond and stuff like that. We’ve just never gotten to this whole thing where we’re gonna work together – ’cause he was like my rival and I was like his rival to a lot of people, so there’s always a bit of a friendly competition there. But just him and me together, we’ve always been good. And, yes, coming on this tour is gonna be really, really cool – it’s all linking up. There’s people in his band that are friends of mine and people in my band that are friends of his. Jamaica’s really small, man (laughs). So we’re all cool!

MF: You had an album, Wah Gwaan?!, in 2019. What can you tell us about it?

S: You know what? It’s an album I was supposed to put out a year before. I was all set and ready to go and then Sting and I just bunched in and we ended up doing this whole 44/876 album and kind of shelving that [other] album for a minute. And, once we were finished touring for 44/876, and it came around, the label was pressing me here, “You’ve gotta put this album out.” I went back in and redid it, and I did probably around 80 per cent of it over – and I did it in a relatively quick time. I would say I wrote all the lyrics in about six days and then ended up just doing a bunch of new songs.

When I was done with it, I was pretty pleased. I showed it to the A&R at 300 [Entertainment]. He came in and listened to it and he came to me and says, “I love this – it’s even better than what you had before.” I was like, “Wow, OK.” I didn’t expect that he would go with it because I did it so quickly. He thought it was great and we just went ahead.

But it was my last album on [300], so I knew it was gonna be a tough one. It’s hard to get record companies to give that 110 per cent on records when they don’t have an option. So it’s just part of their whole thing.

MF: Why did you re-record it? Were you just sick of the material – or were you in a different headspace?

S: No, I was just in a different place. It was a year where I was just in a whole different place.

MF: The album with Sting actually had a huge push down here, but it did really surprise people. What did you make of the response? Did you get a kick out of the fact that people didn’t expect that project?

S: Yeah, that’s kinda why we did it! We did it because Sting and I have one thing in common: we’re both allergic to boredom. We wanted to do something that was a bit unique and really would not look right on paper, but we knew it worked really well together. We knew that before everybody else, so we literary were just in everybody’s face until they got to know what we knew.

MF: You recognised Cardi B’s talent when she was just coming up and put her on a remix of ‘Boom Boom!!!’; Popcaan as well. What did you see in her at that time? Do you stay in touch?

S: Yeah, nah, nah. I saw her at the Grammys recently and we stopped and chatted for a bit. I’m cool with her. But, when she came to me, she was brought to me by a friend of mine; he brought her in. She had not had ‘Bodak Yellow’ or anything like that. But she was on [the reality show] Love & Hip Hop [New York] at the time and just had crazy bars, just the way she spit was dope, her personality was wild – you know, you meet her and she just fills the room up. And those are the things that I look for. I was like, “Yo, I wanna do a record with her” and actually did the record with her and Popcaan. I put Popcaan on it and it was a big vibe. But then the thing kinda went south in a way because Popcaan didn’t like some of the content that she’d said – and it just got really bad. So I just put the record out there and then hell hit. It was crazy. I mean, I wanted to go as far as doing a video and all that, but it got a little toxic afterwards – on no part of hers; it was just Popcaan had some issues.

MF: Rihanna’s working on a reggae album – a pure reggae album. There’s a remix of her ‘Umbrella’ with you online – I’m not sure if it’s official! But I wondered if you would ever work with her on that; if you’ve ever even had exchanges about a full collaboration?

S: I know a couple of people that have collaborated on this new dancehall album she’s doing. I was asked to collaborate on it; I haven’t gotten around to it. I know her A&R very well. But there’s a lot of things that I’m doing at the same time. When the situation presents itself the right way, then I probably will do it. But I know a lot of people who are collaborating on that album and they’re stellar people; people who I know are really great songwriters and great musicians in the dancehall field and I think they’re gonna do it incredibly well.

MF: That’s intriguing. There are so many rumours about this album floating around – I can’t wait ’til I hear it. But it’d be great if you worked together.

S: It’s gonna be good; it’s really great… Demarco [who remixed Rihanna’s ‘Rude Boy’] is one of those artists that’s on it. He’s one of the top dancehall producers and a songwriter and he has a couple of songs on there. There are a couple of people who I know that are really, really strong people that are on there.

MF: Your son Robb Bank$ is doing hip-hop – cloud rap, experimental hip-hop. Are you a fan of the music he does? Have you given him advice – if he even takes advice?

S: Yeah, I spoke to him last night, funny enough. The thing about him – he’s passionate about the music itself. Recently he spoke to me about doing some dancehall and collaborating with some dancehall artists here and there. He works out of my studio in NY as well as in Miami. It’s where his passion lies, man.

I introduced him to hip-hop music – the Biggie album [The Notorious BIG’s Ready To Die] was an album that he loved, it was one of his favourites. I used to play it a lot. He knew everything about hip-hop music; not just doing the music but knew about the culture of it and knew about the history of it. That’s what I really love about him.

It’s all urban music at the end of the day. He’s really strong with his Jamaican roots. He’s been coming to Jamaica every year since he was born…. So he’s very much intertwined with the culture, but he’s just doing hip-hop. He likes hip-hop, he likes the vibe of it and the energy – and I love it, too. I listen to a lot of stuff he does.

Shaggy and Sean Paul’s Australian tour kicks off next week. Dates below. 

Shaggy & Sean Paul 2020 Australian TourWith special guest Josh Wawa

Wednesday, 29th January

Sidney Myer Music Bowl, Melbourne

Tickets: MJR Presents

Friday, 31st January

Hordern Pavilion, Sydney

Tickets: MJR Presents

Sunday, 2nd February

Perth Convention Centre, Perth

Tickets: MJR Presents

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