Phillip Island’s brand-new music festival, Beyond The Valley, was officially announced last week, promising to be an unparalleled “cultural and sensory experience”, and judging by some of their VIP luxury camping amenities, Beyond The Valley plan on redefining what it means to be a “boutique” festival.
The festival took to Facebook over the weekend to show off their top-tier camping options, which offer punters a kind of pop-up luxury hotel with fully furnished hotel style tents, an offsite private check-in, an onsite concierge a breakfast buffet and even a room service menu available until 1am.
Festival goers will also be able to “pimp” their tent with luxury options such as a mobile, tent sized jacuzzi, showers, mini bars and hammocks available for hire.
“This is really a shift away from the super festivals of the past to a boutique camping-style offering aiming to tailor to every taste,” club promoter and festival director Nick Greco told news.com.au.
“We wanted to do something that was a step above what was already being offered and it will be very current, which I think is something that has been lost with some other festivals.” Organisers have also announced there will be a hangover spa, where paying customers can rejuvenate between sets with facial masks, massages and “30 minutes of hospital grade 100% oxygen.”
Beyond The Valley will have a capacity of 12,000 in its inaugural year and it will be hosted on the same site as the ill-fated Pyramid Rock Festival, which was cancelled last year due to both tough economic conditions and a continuous battle with Phillip Island’s difficult weather conditions.
According to Nick Greco, while the weather has been a consideration, he and fellow organisers have taken numerous measures to ensure their festival isn’t plagued by the same problems. “[We have] back-up plans in terms of generators failing, big wind-breakers to ensure that those winds that have hurt the site in the past don’t hurt the site [this time],” he told theMusic.com.au.
While the full festival details, including ticket prices, are not expected to be dropped until August, the lineup is believed to be almost complete and features on a mix of genres. “More of a blend of alternative dance, rock, acoustic, hip hop, rap and electronic dance,” said Mr Greco.
“So the music offering won’t be the same we want to appeal to a much wider audience than we can on a regular club night.”