Jack White launched Third Man Records two years ago. Originally a record label and store, now he has a vehicle that will travel around selling records.
Jack White teamed up with a custom auto shop to design the vehicle and you can see in the video below its pretty hectic.
The portable Third Man Records first stop will be the SWSX festival starting on the 16th of March, selling limited edition Third Man vinyl releases, t-shirts, tote bags and heaps of other cool things. The truck also has two turntables and an epic sound system so bands can plug in and play outside.