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Kendrick Lamar Pays Tribute To Kobe Bryant In Nike’s New Video

Nike has shared a short video tribute to late basketball legend Kobe Bryant on what would have been the Lakers star’s 42nd birthday. Titled Better, the film is focused around Bryant’s “Mamba mentality” and is narrated by another Los Angeles icon, Kendrick Lamar. The tribute “celebrates the universal relevance of progress and highlights Kobe’s prolific desire for improvement,” according to a statement from Nike.

“Kobe taught us to be better,” begins Lamar, speaking over archival footage of the NBA great. “Better dreamer, better waker, better stretcher, better walker, better talker. Better at walking the walk and talking the talk.”

“Better blocker, better sprinter, better winner, better loser,” Lamar continues. “Better leader, better generation, better nation. Just be better. Can you do that?”

Bryant died back in January of this year along with his daughter Gianna and seven others in a tragic helicopter crash in Calabasas, California. An outpouring of tributes to the athlete followed, with many in the music world offering their condolences. Last night, fellow rapper Snoop Dogg also paid tribute to Bryant with a spoken word video via ESPN; check that out here.

Watch Nike’s tribute to Bryant below. Lamar released most recent studio album DAMN. back in 2017.

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