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Lana Del Rey Drops Double Video For New Tracks ‘Fuck It I Love You’ & ‘The Greatest’

We’re just a week out from Lana Del Rey’s new album Norman Fucking Rockwell. Lana dropped two new singles overnight, ‘Fuck It I love You’ and ‘The Greatest’.

To celebrate, she’s dropped a double video. The video kicks off with ‘Fuck It I Love You’, full of sun-soaked, dreamy shots: LDR in a tyre swing, in the ocean, painting… It flicks back and forth between romantic shots and a dive bar where Lana Del Rey is performing karaoke.

The video moves onto ‘The Greatest’, after some aesthetic shots of California’s coastline. The video gets introspective here, showing Lana Del Rey in reflective shots. She sings, “The culture is lit and if this is it, I had a ball/I guess that I’m burned out after all”. There’s scattered references to Kanye and Bowie in the song and the video shows artists Joni Mitchell, Jeff Buckley, Leonard Cohen, Bon Iver along with The National in the jukebox.

The newest offering from Lana Del Rey, Norman Fucking Rockwell is due for release next Friday, 30th August. Watch the double video for ‘Fuck It I Love You’ and ‘The Greatest’ down below.

Norman Fucking Rockwell tracklist

Norman Fucking Rockwell

Mariners Apartment Complex

Venice Bitch

Fuck It I Love You

Doin’ Time

Love Song

Cinnamon Girl

How To Disappear

California

The Next Best American Record

The Greatest

Bartender

Happiness Is A Butterfly

hope is a dangerous thing for a woman like me to have – but I have it

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