Atlanta rapper Money Man has found himself in the unique position of receiving a hefty advance for his next project…received in Bitcoin.
While the world of cryptocurrency is one that more and more people and businesses are embracing, the normalisation of Bitcoin as currency is still on in progress. For Money Man – irony, noted – he’s also a crypto entrepreneur, so this move isn’t a huge step off-brand. In fact, as Music Week reports, he was able to buy his way out of a previous record contract thanks to his earnings from early investments in Bitcoin.
His collaboration with Lil Baby, ’24’, has over 55 million views alone on YouTube after its debut last year. Watch the music video below.
He’s currently signed with EMPIRE for his next album, fittingly titled Blockchain – out this Friday. At the moment, Money Man has racked up an audience in the millions on streaming services and social media, but this new deal puts him further on international radars.
The million-dollar advance, delivered via Cash App, was signed off on by EMPIRE founder and CEO, Ghazi Shami.
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Money Man’s last project was 2019’s Paranoia mixtape, another EMPIRE release. Having shot to fame back in 2016, the rapper has had deals with Cash Money and Republic Records, until his headline making move of buying himself out of the contract in 2018.
“I had Bitcoin back when it was at $300,” he told Pitchfork. “I just had a hunch that it was gonna explode, and it went all the way up to $18,000 when I cashed them out.”
Presently, his net worth is estimated between $2 million and $5 million USD.