Spotify has announced a video series ‘Traffic Jam’ that puts rappers and producers in a car and challenges them to make a song.
It’s similar to James Corden’s incredibly successful ‘Carpool Karaoke’ series in the way that they’re holed up in a car, expect they won’t be singing along to known songs.
Instead, the rappers jumping in the car will be forced to create a song from scratch while they’re in the car. They’ll then be dropped off in front of hundreds of fans where they will have to perform the song.
Spotify has already dropped a trailer for the series and it looks pretty impressive, actually. It’s said to be “coming soon” although there’s no specific date set just yet.