Could Taylor Swift‘s forthcoming Eras Tour movie be about to pull a Barbie? In a plot twist of cinematic proportions, the hunger for the pop megastar’s music looks like it’s crossing over to the box office, as the official movie chronicling her ongoing global concert tour gears up for an October premiere in Australian cinemas.
Many local cinemas have reported a surge in ticket sales since Taylor Swift: The Eras Tour went on sale on Tuesday night, with young Swifties spearheading the charge. Australia is among more than 100 countries set to screen the flick from mid-October.
Taylor Swift: The Eras Tour – Trailer
“We’re super-excited,” Damian Keogh, chief executive of Hoyts Cinemas, told The Age. He reckons the film could potentially gross over $10 million AUD at the local box office, which is unprecedented for a concert film.
Within 12 hours of the on-sale time, Hoyts had shifted more than $300k worth of tickets. For context, that’s more than three times the amount generated by first-day pre-sales for Avatar: The Way of Water late last year.
Alex Temesvari, the general manager of Sydney’s Cremorne Orpheum, told the same paper that the sessions listed at his theatre were already 50% sold out, despite being on sale for only a few hours. “It’s just a phenomenal result,” he said. Benjamin Zeccola, chief executive of Palace Cinemas, joined the chorus of success stories, reporting that his cinema chain had sold more than 2000 tickets within the first 12 hours of sales.
Taylor Swift: The Eras Tour is centred on Swift’s performances at California’s SoFi Stadium during the US leg of the Eras Tour. Produced by the popstar’s Taylor Swift Productions and directed by Sam Wrench – best known for his work on concert films starring the likes of Lizzo and Billie Eilish – the film runs for two hours and 45 minutes, meaning it’ll feature the vast majority of songs on the singer’s Eras setlist.
Tay-Tay will be in Australia for a trio of shows at the Melbourne Cricket Ground and four shows at Sydney’s Accor Stadium in February 2024.
Further Reading
Taylor Swift Fans Air Grievances About Ticket Access for Australian ‘Eras’ Tour
A Guide to Every International Tour Coming to Australia in 2023/24
Accor Stadium Are Not Selling Extra Tickets to Taylor Swift’s Australian Tour Despite Reports
