UNIFIED Music Group has announced Main Stage. It’s a new initiative designed to link brands and agencies with artists while fostering collaborations.
Partnering with Bolster and Creative Victoria, Main Stage is a new forum the trio are hoping will drive “constructive conversation” among the music industry, artists, and brands.
The pandemic has seen the music industry suffer. The cancellation of shows and festivals has seen artists lose so much of their income.
However, brand collaborations with artists and music events have been a small rescue.
“Hit hard by the pandemic, the Australian music industry faces a long rebuild as the rest of the country returns to COVID normal,” writes UNIFIED.
“Many have asked, what role can brands play in its recovery and what does the future of entertainment and music look like for artists and brands?”
The label intends to unpack all of this at their new event, Main Stage. It’ll go down on Thursday, 29th April.
They say, “Attendees will hear directly from artists and industry experts on the best ways to collaborate with some of Australia’s most influential cultural tastemakers.”
The full program for the event will be revealed next week. They’ve already announced artists from UNIFIED, Secret Sounds, and Mushroom Group will be speaking.
Organisers are inviting brand managers, marketing directors, media planners and other professionals to register for the event here.