Watch: Jack White on the Colbert Report

Jack White has appeared on The Colbert Report as apart of a segment called 2001 and 1 a Rock Odyssey. Colbert goes down to Jack White’s own Third Man Records in an effort to convince him of his rock greatness.

During the interview he tries to convince White to turn Seven Nation Army in to a yoghurt jingle, as well as sing him almost every Bob Seger song ever written in an attempt to impress him. An awkward but funny interview, indeed.

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