It’s been a long time between drinks for fans of Alexisonfire, but now the band’s reunion is in full force with the video for their new track ‘Familiar Drugs’ finally being ours to enjoy.
For the video, the band reunited with long time collaborator Michael Maxxis, who also directed the band’s video for ‘The Northern’, and it all came together quite quickly.
“Everything came together really fast,” said guitarist Wade MacNeil in a statement.
“Maxxis flew into Toronto with a crew of 4 people, found the plainest room he could and shot us on VHS tape and cellphones in a day. We were all really drawn to the vibe of old punk documentaries and videos from the 70’s and 80’s. We asked for a lo fi, no bullshit performance video and that’s what he delivered.”
“I thought it would be cool to put a very normal woman in this tight space with Alexisonfire performing,” said Maxxis of the video.
“She represents the withdrawn and disinterested sales force that is out there moving product to make a buck – regardless of what it is. She doesn’t give a shit about this band or their music – maybe she even thinks it’s stupid. There’s no passion there, so she stands miserably in the background. A nice metaphor for life I think.”
Watch the video for ‘Familiar Drugs’ below.