Why Is Thom Yorke The New Face Of Insomnia & Relationship Advice?

Radiohead frontman Thom Yorke is at risk of becoming a meme again, after his photo was spotted on a relationship advice book in Iran and a health poster in Russia. Radiohead fans the world over are confused and amused, while Yorke is yet to publicly comment on the images.

Earlier this month, a Twitter user posted a photo of a book published in Iran which is reportedly about sex and relationship problems. An old photo of Yorke appears on the cover, making him look just a little bit Creep-y and sad.

Yesterday, another cluey Twitter user shared one more amazing find — this time, the same image of Yorke on a sign in Russia which, according to Consequence Of Sound, includes the phrase, “We help you to forget about insomnia, fatigue, skin problems, cold, attention deficit disorder, and headaches.”

It’s unclear why Yorke appears on the book cover and the Russian advertisement, but could these amazing finds be the start of a major worldwide hunt for clues about Radiohead’s next studio album? Probably not, but we’d like to think the band are weird enough to plan something like that.

Radiohead are currently at work on their new album, which will be the follow up to 2011’s The King of Limbs. The album is expected later this year. In the meantime, stay on the lookout for any more randomly-placed photos of Mr Yorke.

Thom Yorke released his latest solo album, Tomorrow’s Modern Boxes, in September 2014.

Watch: Thom Yorke – A Brain In A Bottle

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