Andrew W.K. is most definitely sorted next time he gets in a damp spot of bother – he’s been made the face of Fresh + Sexy wipes, a new product by American sanitary products manufacturer Playtex.
The self-confessed party animal (and sometimes rock star) – who once wrote a song called I Get Wet – is now gonna be out and about plugging the wipes, which according to Consequence Of Sound, are designed for use by both men and women after sexual activity.
It’s a pretty good turnaround for W.K. after he was appointed to be the US Cultural Ambassador to the Middle East, but was then removed from the role after a re-think by the US Federal Governement. Naturally, W.K. is pumped to be plugging the product – and reckons they could fit in well with his hard-partying lifestyle.
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” he said in a statement.
“Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
Playtex reckon W.K. was a perfect choice to plug the product:
“This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted.
“Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
And did we mention, W.K. is throwing a party to launch the product at SXSW in America next week? What a surprise.