Image for Kanye West’s ‘Rich Black American’ Likely An Elaborate Hoax

Kanye West’s ‘Rich Black American’ Likely An Elaborate Hoax

Written by Marc Zanotti on February 7, 2013

It appears that details circulating the internet about Kanye West’s new album Rich Black American, including the record’s title, are all part of an elaborate hoax. A member of Kanye forum KTT named Rated K apparently unravelled the identity of the mysterious XXXXXX, who first started the latest K.West album rumours earlier this week.

As explained in an exclusive report by Comatose Mag, the ruse unfolded thus:

On Sunday, 3rd February, XXXXXX started a thread title “Rich Black American 09|24|2013”. The original post included what appeared to be a screen shot of Rich Black American in iTunes.

XXXXXX then proceeded to publish information relating to the album, including a track list and special guest artists, in a series of cryptic posts. After successfully leading on fans and media outlets around the world, XXXXXX was exposed after accidentally breaking character.

In a separate thread titled ‘Pros and Cons of Meth’, user XXXXXX published a post about watching Breaking Bad. Although the post was quickly deleted it was enough for KTT admin to trace it to identify XXXXXX as another KTT user who posts under the account MC.

Finally, XXXXXX confessed to being Matt Closson in his last Rich Black American post which read, “follow me on twitter @mvttclosson”. KTT admin confirmed the post, stating, “I checked user agent strings in the database and found about 20 sessions with a matching string. About half of the users were recently active. Then I just looked through posts and his posts matched the writing style of one of them: MC.”

Indeed it was a intriguing prank played by Closson – Music Feeds, along with dozens of other online publishers, were all roped in, cultivating the hype around the “new album”. It was certainly more complex than the fake website last September, which claimed West’s sixth solo studio album would be titled Black American Psycho.

Just goes to show how much we’re all looking forward to Yeezy‘s latest. And if this is NOT a hoax, then it’s the best goddamn marketing campaign the interwebs has ever seen.

Join Music Feeds on Facebook

More On Music Feeds

News

Brissie Music Fest Red Deer Unleashes 2015 Lineup

After an unforch permit-forced one year siesta, Brisbane weekend musical festival Red Deer is gearing up for an epic return this year and has today unleashed its impressive 2015 lineup.

Features

7 Times Rihanna’s ‘Bitch Better Have My Money’ Vid Summed Up #AusPol

In case you’ve been unconscious for the past six hours and missed it, Rihanna’s much-hyped music video for ‘Bitch Better Have My Money’ dropped this arvo and boy is it a doozy.

Features

6 Aussie Artists Keeping The Rockstar Spirit Alive

As part of our partnership with ibis Play we’ve put together 6 Aussie musicians who are true blue, bloody rockstars.

News

Sydney Lockout Laws Creep To The Inner West, Hit Erskineville’s The Imperial

Because none of us are responsible human beings worthy of having fun within our own means, Sydney’s hefty suite of alcohol service laws seem to be here to stay and are now beginning to creep further outside its initial CBD-only zone, with inner-west pub The Imperial announcing it is now operating within similar service restrictions.

News

Journey Drummer Deen Castronovo Jailed On Charges Of Rape

Deen Castronovo, the drummer of ’80s American band Journey, has been locked-up in an Oregon prison after being accused of rape among other crimes.

News

Modest Mouse’s New Video For ‘The Ground Walks’ Is Like Game Of Thrones On Drugs

Modest Mouse have unfurled a very Modest Mouse new music video for their equally Modest Mouse track, The Ground Walks, With Time In A Box off their eighth studio album, Strangers To Ourselves.

Around the web

This May Also Interest You