Grimes is back, with another characteristically eclectic self directed video for her latest single California, following on from the delightfully unhinged anime nightmare that was Kill V. Maim.
Seeing the one and only ‘Art Angel’ herself dancing in front of the camera in a procession of fabulous outfits and locations (as well as some more mundane ones, at least by Grimes’ standards) there is no story here, and no greater theme – just lots of fun. Filmed between Los Angeles and Paris, keep an eye out for cameos from Purity Ring‘s Megan James, musician HANA, model Eric Cheng, musician Born Gold, and rising star Mac Boucher.
The video of course comes off the back of her latest album Art Angels getting rave reviews from pretty much every music journalist on the planet, and the album’s success has clearly led to Grimes getting more of a free hand when it comes to her videos. By which I mean they seem to just throw money at her now and see what she comes up with.
Whether that’s been for good or worse I’ll leave to you to decide.
Grimes – California