The epic video sees Kendrick and RiRi play out a reckless love story. He hangs her off the side of a building, they crash a car together and torture someone.
It was directed once again by Dave Meyers alongside The Little Homies which is Lamar and Dave Free. The trio last teamed up for the ‘HUMBLE.’ video.
It’s the fourth visual to come from DAMN. following on from ‘HUMBLE.’, ‘ELEMENT.’ and ‘DNA.’.
In just over 24 hours the ‘LOYALTY’ video has already clocked up 11 million views which is pretty huge but then again you wouldn’t really expect anything less when we’re talking about K.Dot and RiRi.
Check it out below.