Run The Jewels are delivering the goods and launching their own cannabis strain. The hybrid strain they’ve described as “top-shelf flower” is named ‘Ooh La La’ after the single from their latest, RTJ4.
The new line comes as part of a collaboration with LEMONNADE which is the sister company of COOKIES, another cannabis company — both of which were founded by rapper Berner.
On their website, Run The Jewels say the collab is “based on a shared love of music, cannabis and advocacy.” The hybrid strain comes as a way to merge LEMONNADE’s sativa focus with Run The Jewels’ indica appreciation. Cute.
“OOH LaLa flexes an aroma of spice cake and frosting plus flavor of sweet fruit cake with a herbal tea chaser,” they say.
As well as that, it, “delivers a sensory-heightening head high and a light body feel. More fyah!!”
The cannabis line will include pre-rolls, vapes, extracts, and blunts. It’ll be available in dispensaries around California as well as Michigan, Washington, Colorado, Oregon, Oklahoma, Arizona, and Illinois later on in the year.
Catch the announcement tweet along with a peek of the packaging below.
Proud to roll out Ooh LA LA – one of our newest collaborations with @berner415 #Lemonnade @cookiesglobal
Top-shelf flower, the RUN THE JEWELS line includes pre-rolls, vapes, extracts and blunts. COMING SOON pic.twitter.com/4laxEsmHfh
— Run The Jewels (@runjewels) July 27, 2020
We included Run The Jewels’ RTJ4 in our article The 20 Best Albums Of 2020, So Far.