In a potentially genius (but largely bizarre) spot of marketing, Fatboy Slim has recruited none other than Aussie cricketing legend Shane Warne to portray him in a new infomercial spruiking a previously announced remix album of the British DJ’s biggest hits.
Fatboy Slim Vs Australia features seven of the producer’s classic tracks, remixed and reimagined by Aussie artists, including The Kite String Tangle doing ‘Praise You’, Set Mo tackling ‘Weapon of Choice’ and of course Northlane’s divisive take on ‘Eat, Sleep, Rave, Repeat’.
And ahead of its release (not to mention his headlining sets at this year’s rambling Electric Gardens festival), Fatboy has enlisted the legendary Australian spin bowler to hock his fresh wares.
“Hello, I am international DJ superstar Fatboy Slim,” Warnie proclaims in the cooked clip. “I’m here to tell you about my new album, Fatboy Slim Vs Australia.”
And tell us about the new album, he does.
Watch in polite bewilderment below, and just FYI, Fatboy Slim Vs Australia is out today.