Scooter Braun vs. Taylor Swift has been one of the more interesting music industry beefs of recent memory, because it placed a spotlight on the cutthroat underbelly of the music world and proved that not even the biggest artists are immune to it.
ICYMI, the extreme TL;DR version of the feud is that Swift practically declared war on Braun when he – a longstanding rival of Swift – bought out Big Machine Records, the label that owns every Taylor Swift album besides yesterday’s release Lover.
Now, Scooter Braun has worked up the bravery, some would say foolishly, to congratulate Taylor on the album publicly, ending it with a bit of a snide remark.
Regardless of what has been said the truth is you don’t make big bets unless you are a believer and always have been. Brilliant album with #Lover. Congrats @taylorswift13. Supporting was always the healthier option 😊 #brilliantalbum #brilliantcampaign congrats
— Scooter Braun (@scooterbraun) August 23, 2019
As expected, Swift’s fans aren’t too chuffed.
pressed you don’t own it
— 𝐝𝐚𝐲𝐥𝐢𝐠𝐡𝐭 (@enchauntedwig) August 23, 2019
Take your congrats and shove it where the sun don’t shine, this album is for everyone BUT you, your Mustiness pic.twitter.com/AKZZbvWNgu
— ms. americonic (gay rights) (@repudrama) August 23, 2019
Luckily for Taylor, she’s planning to re-record her discography when contractually allowed to, which will effectively mean she can sell those and render Braun’s copies obsolete.
Watch the music video for ‘Lover’ below.