Ah – all of a sudden it all makes sense. According to NME, New York-based rapper Azealia Banks has experienced a surge in album sales since her highly publicised Twitter feud with her peer Angel Haze. It would be a safe assumption to say that she and her record label execs saw this coming.
Banks and Haze were at eachother’s throats via Twitter over the weekend. Though it’s not very clear what caused the bad blood – it’s very clear that since then, sales of her latest EP 1991 have increased by 18%, a total of 1000 sales in the past week. Her single 212 also experienced a rise in popularity by 3%, shifting 3,000 units.
World-wide publicity all without having to leave their bedrooms – a marketing goldmine.
When the argument was at its worst, Banks fired insults at celeb media machine Perez Hilton, labelling him a “messy faggot” and telling him to “gobble a dick”, earning the rapper strong contempt from the Gay and Lesbian Alliance Against Defamation group. Despite Banks’ claims that she wasn’t discriminating, but rather believing that “a faggot is not a homosexual male. A faggot is any male who acts like a female. There’s a BIG difference”, the group have slammed her for her language.
In a move that you would have expected more from Biggie and Tupac, Banks and Haze took to the mic for the final blows, with both recording diss tracks towards the other, which you can listen to below.