Lauv, the chart-topping singer and producer, released his latest single ‘Potential’ on Wednesday, 24th April. 
Photo Credit- Daniel Prakopcyk / via Supplied

Lauv Releases New Single ‘Potential’

American singer-songwriter producer Lauv released his latest single ‘Potential’ on Wednesday, 24th April. 

“‘Potential’ is about realizing you have feelings for someone and dreaming about the potential of what it could be. It’s the beginning of my next, most authentic chapter, and I can’t wait to share this and everything that’s coming next.” says the multi-talented singer about his song. 

The song comes with a music video, which is directed by Luke Orlando (Charli XCX, Caroline Polachek). It is Lauv’s first fully choreographed video and he can be seen all shining in it. 

“Potential”- Lauv

He is an amazing songwriter and singer, and his previous trajectory proves that. His major hits like “I Like Me Better”, and albums like “I Met You When I Was 18″ and “How I’m Feeling,” have gotten him a huge fanbase and he always stands out to their expectations. 

His ability to make such catchy songs has gotten him over 14 billion streams worldwide, thus giving him the status of a global musical force. 

‘Potential’ makes it Lauv’s release under his new partnership with AWAL. AWAL is a global recording business that helps independent artists excel and have ownership of their music and provides the services of a traditional label. Lauv is one of the first artists who proved AWAL’s limitless abilities His 2017 AWAL debut ‘I Like Me Better’ topped all the charts and became six times platinum in the U.S. and platinum in 12 other countries.

Lauv has collaborated with big names like BTS, Troye Sivan, Anne-Marie, and Alessia Cara. His 2022 full-length album ‘All 4 Nothing’ was a massive hit and received appreciation from outlets like Rolling Stone, UPROXX, MTV, and V Magazine along with Billboard calling him “one of pop’s premier songwriters.”

You can stream the new single ” Potential” by Lauv here.

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