Directed by May Tusler, the video sees Alex Dyson giving his best dance moves in a hallway, a room and then on stage to an audience of no-one. It’s truly something to behold.
The song is the fourth we’ve heard from Ivy’s forthcoming album Don’t Sleep so far. ‘Better Man’ follows the release of ‘Sunrise’ with Cadence Weapon, ‘In My Mind’ with Ecca Vandal and the album’s title track ‘Don’t Sleep’.
“Ben is an incredible writer, multi-instrumentalist and producer. He can literally play anything so we were moving around the room picking up as many different instruments as we could and putting them on the track,” Ivy said of ‘Better Man’ in a press statement.
“Ben’s writing style is different to mine, we focused A LOT on the groove and feel of the instrumental before even touching the vocals, I kind of like to focus on getting the song as vibey as possible including the vocals from the get-go. When we were writing the hook we were listening to references and we got onto The Bee Gees and Ben goes ‘I haven’t pushed my falsetto that high before’, so we gave it a crack and it stuck!”
Don’t Sleep is set for release Friday, 17th July. Watch the hilarious video for ‘Better Man’ below.